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ABOUT
who even is A Girl About CU?
By blending her love for the city she grew up exploring and attending school in, Olivia has a knack for seeking out the latest happenings and attractions in the area.
The Story
It was in 2014 when Olivia realized making videos was her calling and that she had a true passion for filming.
"In high school, I started helping a couple of different clubs post on their social media platforms with graphics I designed on Canva.
I remember discovering Canva and knowing it would be revolutionary. I still have all of those designs in my account to look back on as a humble reminder of where I started.
My interest in graphic design started when I was working on the yearbook. In my junior and senior years, I was promoted to editor and helped make design decisions such as what the theme of the yearbook would be, what the pages would look like, who would get the big spot on the page, etc.
I went on to initially study graphic design in college and learned how to use adobe creative suites at Parkland College. At Parkland, I gained experience working as a radio DJ, TV production assistant, voice actor, and film editor. The more I learned, the more I became invested and was ready to jump out into the real world and start a business."
Olivia transferred to and graduated from the University of Illinois at Urbana-Champaign in 2021 with a Bachelor’s in Media and Cinema Studies with a minor in Political Science.
Her professional work experience began right out of school as a social media manager & assistant property manager at Legacy202 Apartments, a new student housing complex on campus developed by local alumni. Olivia used her marketing skills to spread the word about the new student housing development on campus by creating clever campaigns and utilizing social media. She also organized NIL contracts with athletes from the University, like Coleman Hawkins, to help promote the apartments.
In May of 2024, she opened a marketing agency, Livids Media, and began to offer website/brand design, professional video/photography services, and social media content creation packages.
She's ready to spill her knowledge and advice about Chambana to people who may not know what all is out there, and build a community of people who love it just as much as she does!
The Mission
The goal of A Girl About CU is to help businesses with their online social media exposure, as well as connect the community to the businesses they haven't heard of yet or have seen them around town and aren't sure what they offer.
People agree that this genre of content is lacking in Champaign-Urbana. I’ve had the idea for a little over a year now and finally gained the time to start up in September of 2023. People find the content extremely entertaining and it means the world to business owners. It generates conversations in the comment sections—which is great for social media engagement!
A Girl About CU is also a way to funnel more business to Livids Media, a new marketing agency founded by Olivia in May of 2023. Livids Media (lividsmedia.com) offers social media marketing and content creation services. If the businesses like the style of content created for them, they can pay Livids Media to come in and create more content. It’s a win for everyone!
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